Performers Membership | 4T+
Know exactly where to focus next

Build muscle.
Burn fat.
Perform for the long run.

Start with your Health Performance Portfolio Assessment and get a clear plan built around you.

Tools & resources that

Save you time Cut out the guesswork Deliver results
Best value
Annual
$149/ year
Just $12.42 a month, billed yearly
Save $90 Become a member
Monthly
$19.99/ month
Flexible Month-to-month
Start monthly
Members only

ThePerformersMembership

Build lean muscle, burn fat and perform at a higher level, even when life and work get busy. A clear plan, the tools to follow it and real-world strategies, all in one place.

Performer
Member · All access
30+Years of real-world experience
5Training days a week, still
6Member tools in one place
The problem

Most fitness plans are written for people with unlimited time

That isn't real life, especially after 40. The Performers Membership is built for people with full lives who still want results.

Other plans assume
Two hours in the gym every day
Perfectly prepped meals
No travel, deadlines or client dinners
Ours is built for real life
The experience behind it

Built on 30+ years of real-world experience

Raising kidsCoachingBuilding a careerTraveling for workTraining 5 days a week

This isn't theory from someone who has never had to juggle a schedule. It comes from more than 30 years of hands-on, practical experience: raising kids, coaching, building a career, traveling for work, and still training five days a week.

The lessons learned the hard way are built into everything inside the membership.

What actually works when time is short, what doesn't matter as much as people think, and how to keep progressing through every season of life.

What's included

Everything you need in one place

HPP assessment

See exactly where you stand today and where to focus first.

Customized blueprints

Step-by-step plans built around your goals: build muscle, lose fat, or both.

Expert guides

Practical guides on training, nutrition, recovery and supplements.

Food calculators

Dial in your protein, calories and macros without the guesswork.

Articles & science

Clear, evidence-based education written for adults over 40.

Member discounts

Exclusive savings on 4T+ products that improve the longer you stay.

Your results

How it helps you reach your goals

01

Build lean muscle

Progressive resistance training that fits your week, plus a daily protein target of 0.8–1.1 g per lb of body weight and simple ways to hit it.

02

Burn fat

Your HPP starts with what you're really eating. Fix nutrition first, then add a moderate deficit while you lift to protect your muscle.

03

Perform higher

Better sleep, smarter recovery and the right supplements help you show up with more energy and focus at the gym, at work and at home.

The real-world playbook

Stay on track when life gets in the way

Knowing what to do is the easy part. Doing it when life gets busy is where most plans fall apart. These are the moments the membership prepares you for.

Use your time efficiently

Your HPP points your limited time and energy at the few things that make the biggest difference.

Eat well on the road

Find high-protein options at airports, gas stations and fast-food stops, and know what to pack.

Train anywhere

Effective workouts for a small hotel gym, or just your room, when your gym isn't an option.

Own the client dinner

Order well, enjoy the evening and stay aligned with your goals, without making it awkward.

Get back on track fast

What to do when schedules blow up, and why consistency always beats perfection.

Who it's for

Built for men and women over 40 who

Want to build lean muscle, lose body fat and feel stronger
Have a busy career, family or travel schedule
Are tired of guessing and want a clear plan built around them
Want honest, practical guidance from someone who has lived it
Savings that growExclusive member discounts on 4T+ products that improve the longer you're a Performer.

Become a performer

You don't need more time. You need a clearer plan and the tools to follow it, wherever life takes you. Start your Health Performance Portfolio today.

Build muscle · Burn fat · Live better

This content is for education only and is not medical advice. Talk to your doctor before starting a new diet, training program or supplement.